The Centre for the Less Good Idea, based in downtown Johannesburg, South Africa, is founded and funded by artist William Kentridge. The Centre is a physical and immaterial space to pursue incidental discoveries made in the process of producing work. The Centre opens itself several times a year to host generative and multi-modal workshops through which ideas are precipitated into material form as performances and finally assert their autonomy as free-standing public events. Two six-month-long seasons are produced annually. Curators from South Africa and from varying artistic disciplines are invited into provocations de-vised by Kentridge and the Centre team. These curators then engage practitioners with whom they would like to collaborate, and from this, the seasons grow. Alongside the seasons, the Centre has a monthly program in which new work is incubated and shown for one night only. In 2020, the Academy for the Less Good Idea was launched. The academy is called ‘So’ — the exclamation that often begins a conversation.